3 Articles We All Need to Read this Week

It’s been a weird few weeks for our big ol’ world, what with the Harvey Weinstein scandal, Catalonia going on an absolute mad one and Trump continuing to delight our newsfeeds every morning with a delicious new quote, leading us to put our head in our hands and wonder when it’ll all be over.

Because we all know my strengths primarily lie in hunting down what other great journalists have written, rather than creating any original content myself, here are a couple of cracking articles I’ve stumbled across in the past few weeks. Let’s read them together, whilst holding hands and sipping from a communal mug of hot chocolate.

 

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#Me Too, But Also: Let’s Start Believing Women
By Camilla Ackley for Into The Fold

“It paints sexual assault as just a woman’s issue – but it isn’t.”

The phrase that overnight became a trending hashtag has caused a great deal of conversational minefields and difficulties for women. This article is something we all need to reevaluate the concept of #MeToo and its pressures for women. Yet again, the onus is on women to put themselves in a vulnerable position, by publicly out themselves and reliving the initial trauma. Ackley argues that it focuses yet more undue stress on the victim rather than the perpetrators, when in reality, we should be focusing our attention on the men who have caused this pain. They are left out of the conversation, and nothing will be done to ensure these men are stopped and made an example of.

I, too, am sick of hearing the argument of women potentially having fabricated a narrative of rape, simply because it unfortunately can be an invisible crime. As Ackley puts in a rather superb manner, “Rape isn’t a conspiracy; it’s a reality”. We all need to remember this and turn our attention to helping women from all levels of society who are victims of this crime seek justice. It should no longer only be assumed a reality when the woman speaking out is of note – rape is a universal crime and should be treated as such.

 

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How BFF Marketing Became The M.O. For Direct-To-Consumer Brands
By Pandora Sykes for The Business of Fashion

“Glossier had over 10,000 Instagram followers before we even released a product.”

This article is not nearly as dry as its title suggests, and, as always, Pandora Sykes delivers on the detailed, informed social and business commentary she has become renowned for. The way we shop has moved away from a focus on the product, having become far more about the creation of a brand community. Marketing has shifted gears, and is now focussed on creating an collective that people want to be a part of.

Sykes has used fascinating interviews with a number of verified big dogs in the fashion community, which always helps bulk out an argument nicely. Lucie Green, chief global futurist at marketing comms agency J. Walter Thompson, discusses how the inclusive dialogue of “BFF Marketing” taps into fourth wave feminism, and is often intrinsically linked with having a female founder. Emily Weiss of Glossier fame is a perfect example of this, and discusses how the community that developed around her online publication Into The Gloss helped the brand segway with ease into their makeup and skincare range by creating a club that people wanted to be a part of. All in all, a really great little peek into how the world of fashion marketing and branding is changing, within the construct of millennial consumerism.

 

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I Failed My ‘New Yorker’ Subscription
By Vivienne Woodward for Man Repeller

Cultural overload is a topic close to my heart at the moment, as I feel as though my media consumption is reaching sky high levels (an article on that coming soon to a screen near you). The New Yorker I consider to be the beacon of cultural overload; the leading lady as it very much were. I too failed my New Yorker subscription, and it was so comforting to know I was not alone in my catatonic struggle. I reached a point last summer when I had a stack of upwards of thirty copies piled high on my desk, and decided to take them all on holiday with me. A three week trip across Europe. Surely I’d be able to catch up on several months of New Yorker subscription denial on such a trip. How wrong I was.

My reading style is slow, steady, highlight, annotate, re-read, contemplate. I am incapable of putting down a book even though I detest every word. It must be completed. This shit just doesn’t work with the New Yorker. I have finally realised that when something this dense is released every single wretched week, it is physically impossible to read it cover to cover if you plan on digesting anything else alongside. Oh, and it will involve reading it under the desk at work, in the loo, on the walk to work, on the supermarket run, on the treadmill, and in an unconscious state as you sleep. So, totally doable. Thanks Vivienne Woodward for reminding me that I’m not an absolute failure – we are human and the “ideal” New Yorker is not.

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